Brand Data Lab has worked with Healthcare, CPG, Supply Chain, Hospitality sectors. Our biggest strength is in analyzing your organization’s historical data, competition analysis, and building a Decision Support System to give you real-time insights to drive meaningful change while ensuring a positive impact on your bottomline.
Case Studies
Supply Chain Management
Mitigated recall risk for a midsize CPG company by enabling end-to-end quality management.
Recorded an immediate benefit of 11% on the bottom line.
Optimized Production & Distribution capacity, and What-If analysis
Optimized transportation, logistics, production and distribution capacity using scenario analysis
Maximize profit by optimizing time & cost models simultaneously.
AI-powered Combined Delivery & Transportation Scheduling with ‘what-if’ analysis
Mitigated scheduling inefficiencies eliminating drudgery. Maximized profit by optimizing resource, time & cost models simultaneously.
Achieved 15% savings on OPEX
AI-assisted Diagnosis for a Pathology Lab
Faster diagnosis of the disease from histopathology images.
Achieved precision of 82% to 95% by reducing the analysis time from 15 minutes to ~4 minutes.
Smart Information Extraction from EHR Documents
Eliminated 15-25% of manual efforts.
Achieved OCR accuracy of ~92% and ASR accuracy of greater than 90%.
Scheduling for hospitals with ‘what-if’ analysis
Currently used by a medical group consisting of 30 odd physicians and support staff, serving four 500-bed hospitals and 2 nurseries.
Achieved 20% savings on OPEX costs
Natural Language Query Processing
Improve ease of use for the researchers and make the platform more intuitive
Achieved 98.2 % accuracy on the test data
New Product Positioning
Used to measure subconscious emotional responses to an ad campaign for a teletherapy marketplace solution.
Identified top performing concept across all survey responses
Inventory Monitoring and 340B Compliance
Framework to automate repetitive and mechanical tasks, and a balanced scorecard to measure KPIs.
Lower costs, increased value from suppliers, improved patient care, and enhanced employee satisfaction.
Retail Product Placement using AI-ML
Increased sales of watermelons and shoe-care products by changing aisle placement. As a result, watermelon sales increased by 18%, and shoe-care product sales were up by 22%. This increase was a direct result of changing the aisle placement of both products.
Improve water recycling efficiency at bottling plant
Reduction in cost of wastewater reuse and waste disposal by adopting water recycling and reuse strategies.
43% improvement in water recycle efficiency with 81% reduction in brine disposal volume
Creative Test & Covid Audit
A pulse check on brand advertising. Measure brand and creative impacts on US consumers navigating specific concerns with Covid-19.
Provide potential creative learnings to apply to future advertising during the Covid crisis
Customer Call Management
Facilitate monitoring sales script adherence to ensure excellence in customer service and increase sales effectiveness.
Productivity gains of 400% using diagnostic reporting features.
Real-time Call Agent Support
Provides a heat map of problem calls to call center supervisors.
Improvement in customer call handling efficiency by further assessing an agent’s performance and predicting attrition rates.
Call Agent Performance Evaluation
Provides a heat map of problem calls to call center supervisors.
Improvement in customer call handling efficiency by further assessing an agent’s performance and predicting attrition rates.
Development of AI-powered Video Analytics Platform
10-15% additional revenue from monetization of untapped geographies from ad detection and replacement system
Better monetization of media assets by contextual advertisement
Digitization of Mapping Workflow Using AI & ML
High quality OCR output on scanned documents
The automation solutions will potentially help the client to save around 70% time on manual work.
Contract Analytics
Automate the contract review and analysis process to help legal experts save time
Potentially helped the client to save ~60% time on manual review.
eKYC(Proprietary Solution)
Reduction the onboarding cost and expedite the KYC process
80% Reduction in cost compared to manual effort & 3x Speed-up in turnaround time
Traffic Data Analytics Platform
Multimodal: Vehicle Damage Assessment
