Brand Data Lab has worked with Healthcare, Consumer Goods, and Hospitality sectors. Our biggest strength is in analyzing your organization’s historical data, competition analysis, and building a Decision Support System to give you real-time insights to drive meaningful change while ensuring a positive impact on your bottom line.
Case Studies
Supply Chain Management
Mitigated recall risk for a midsize Consumer Goods company by enabling end-to-end quality management.
Recorded an immediate benefit of 11% on the bottom line.
Optimized Production & Distribution capacity, and What-If analysis
Optimized transportation, logistics, production, and distribution capacity using scenario analysis.
Maximized profit by optimizing time and cost models simultaneously.
AI-powered Combined Delivery & Transportation Scheduling with ‘what-if’ analysis
Mitigated scheduling inefficiencies eliminating drudgery. Maximized profit by optimizing resource, time & cost models simultaneously.
Achieved 15% savings on OPEX.
Retail Product Placement using AI-ML
Increased sales of watermelons and shoe-care products by changing aisle placement.
As a result, watermelon sales increased by 18%, and shoe-care product sales were up by 22%. This increase was a direct result of changing the aisle placement of both products.
Improve water recycling efficiency at a bottling plant
Reduction in cost of wastewater reuse and waste disposal by adopting water recycling and reuse strategies.
43% improvement in water recycle efficiency with 81% reduction in brine disposal volume.
Creative Test & Covid Audit
A pulse check on brand advertising. Measured brand and creative impacts on US consumers navigating specific concerns with Covid-19.
Provided potential creative learnings to apply to future advertising during the Covid crisis.
